Google paid Apple $1bn to be default iOS search engine | Technology | The Guardian

 

google-apple-650Lawsuit proceedings reveal Apple was paid handsomely to make Google default search engine on mobile Safari, while company’s total revenue from Android just $31bn…

 

Source: Google paid Apple $1bn to be default iOS search engine | Technology | The Guardian

Mobile online checkout and AI to be front of mind in 2016: Deloitte | ZDNet

mobileMobile online checkout and cognitive technologies are set to boom in 2016, according to the latest predictions made by Deloitte.In the Technology, Media & Telecommunications 2016 report, Deloitte believes the number of individuals who use a third-party touch-based payment service to make a purchase on their devices — which covers both smartphones and tablets — will increase by 150 percent to reach 50 million regular users.

Source: Mobile online checkout and AI to be front of mind in 2016: Deloitte | ZDNet

Facebook Stats that Every Social Marketer Should Know

With over 1.23 billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries, it’s clear that Facebook isn’t going anywhere soon. Smart marketers are already using Facebook’s impressive reach to their own advantage, but the network is still relatively new and constantly evolving. It’s hard enough to keep up with Facebook’s changing algorithms – how can marketers be sure they’re using Facebook strategically, not just “marketing at random”?

In addition to arming yourself with a rock solid social media tactical plan (click the link for a comprehensive sample plan, including high-level objectives and granular action items), marketers need to approach their Facebook strategy with the most up-to-date insights and stats.

How can you be sure you’re using Facebook strategically? Check out stats from TrackMaven’s new report, The Marketing Maven’s Guide to Facebook.

Source: Facebook Stats that Every Social Marketer Should Know

How to Personalize Content on the Web – Marketo

Learn how web personalization tools help you put relevant content in front of each website visitor to maximize your time and money spent on content.

Source: How to Personalize Content on the Web – Marketo

When to Buy Data

The quality of a company’s data will have a direct impact on the performance of its people, process and technology. Maintaining the quality, timeliness, and completeness of a company’s data will often require working with external data suppliers.

The decision to buy data should only happen after a data assessment, gap analysis and cost benefit analysis have been completed…

The Data Assessment – is an iterative process that aligns to company’s data strategy and go to market plan, and involves:

  • Identifying all data sources
  • Reviewing the data collection procedures
  • Interviewing those responsible for data and analysis
  • Analyzing sample data for quality
  • Setting segmentation based on personas
  • Documenting business process

 

Data assessments provide qualitative and quantitative insights into data’s…

  • Reliability – Data provides stable and consistent collection processes and analysis
    methods.
  • Validity – Data should clearly and adequately represent the intended result.
  • Timeliness – Data should be available at a useful frequency, should be current, and should be
    timely enough to influence management decision making.
  • Precision – Data have a sufficient level of detail to permit management decision making.

 

Gap Analysis – A gap analysis will identify missing, incomplete or inaccurate data through the data assessment process. Below are examples where data may need to be acquired:GapAnalysis

  • Information missing pertains to specific individuals (i.e. email addresses, phone numbers,etc.)
  • Behavioral information like purchasing patterns, memberships and affiliations, technologies used, etc.
  • Credit score and risk rating
  • Online search history unavailable (cookies, device information, etc.)

 

cost_benefit_analysisCost Benefit Analysis – Justifies the decision to buy data using the findings from the gap analysis and data assessment. It is a comparison of the costs of all options against their total anticipated benefits.

DataQualityWhen to buy data | Cleanse, Enrich, Acquire?

Quality data continues to be a challenge for companies today, and buying data does not guarantee its quality. When using purchasing data from a new supplier start small, inspect the data, and test performance.

Work with major data vendors that are known suppliers of quality consumer and business information. Major suppliers like D&B, InfoGroup, Experian, Equifax, TransUnion, Acxiom, and TeraData are able to provide consumer or business level intelligence that includes their interests, spending patterns, financial information, demographics, firmographic information, and so on.

 

Why Marketers Should Consider Artificial Intelligence When Reaching Out To Consumers

Robots are often the first point of contact in the process of customer engagement.

Source: Why Marketers Should Consider Artificial Intelligence When Reaching Out To Consumers

Video: How Massive Enterprise Companies Buy & Sell In 2016

At Sales Stack Conference 2015, we sat down with industry insiders from massive enterprise companies to discuss the secrets of how they buy and sell.

Source: Video: How Massive Enterprise Companies Buy & Sell In 2016

US Government | Crime and the Connection to Location Based Tracking Technology

A brief history of the events that would ultimately enable marketers and technologists the ability to create and deploy location based tracking and marketing programs.

It started with Geo Coding

In the 1960 Census of Population and Housing, questionnaires were mailed to respondents and picked up from each household by enumerators. This demanded geocoding capability and the development of an address coding guide (ACG). The Data Access and Use Labs created to accomplish this were responsible for creating today’s location based management industry.The first geocoding efforts permitted only street addresses to be digitized. Geocoding is vitally important for crime mapping since it is the most commonly used way of getting crime or crime-related data into a GIS. Crime records almost always have street addresses or other locational attributes, and this information enables the link between the database and the map.

How do applications calculate distance between two points? They read the x-y coordinates representing their locations on a map.

For more information on the connection between fighting crime and location based tracking technology, I highly recommend reading  “Mapping Crime. Principle and Practice” by  the National Criminal Justice Reference Service.

Email Marketing | Think Mobile

In 2014, noteworthy research firm, Forrester Research, projected that in 2016 Screen Shot 2015-12-20 at 4.51.22 PMcompanies would spend $2.5 billion on email marketing and that steady growth would continue through 2019.

However, this growth will happen through the next period of digital transformation where mobile technology will become the dominant area of focus for #marketers.

#Mobile #technology will soon dominate the technology landscape, because our devices and appliances of the future will run on mobile technology that connects everything to the internet.

The Internet of Things (IoT) is changing how businesses and customers engage and it’s being powered by mobile technology…

IoT is the network of physical objects or “things” embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data.

#Email #Marketing | #Think #Mobile

In 2015, mobile marketing reached its tipping point, and for the first time the consumption of #digital #media happened more on #mobile devices than on desktop #computers. This shift will continue to cause disruption at companies that do not adapt to the emerging mobile consumer, and that fail to engage their customers through integrated #digital #marketing programs that include mobile.

Email marketing will continue to grow and remain a viable channel for customer engagement programs. However, marketers must adapt to emerging mobile marketing technology and the new best practices being set in customer engagement management (#CEM).

2015 | A Few Stats on Mobile Email

  • 45% of email opens occurred via mobile, 36% via desktop and 19% through a webmail client. – Adestra “Top 10 email clients” 
  • 33% of emails were opened via mobile application, 17% via webmail client and 48% via desktop. – Freshmail “Best practices for email coding” 
  • 53% of total email opens occurred via a mobile phone or tablet in Q2 2015. “Quarterly email benchmark report” 
  • Mobile accounts for 35.12% to 39,51% of all unique email opens over the course of 2014 DMA “National email benchmark 2015” 
  • 67,2% of consumers use a smartphone to check their email, 42,3% use a tablet while 93,3% uses desktop environment. – BlueHornet “Customer Views of email marketing 2015”
An average of 34.1% open their email on a mobile device – Moosend “Mid-season year report” 

unique_mobile_click_rates_mailchimp_litmus

Responsive design results in a nearly 15% increase in unique clicks for mobile users from a 2.7% average to 3.3%. – Litmus and MailChimp “The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing”

first_link_responsive_email1

most_popular_activities_on_smartphones

 

 

 

 

 

 

Mobile email conversion

Men have the highest conversion rates via mobile email during the afternoon, while women convert highest in the morning. – Live Intent “The People Behind the Screens: A Marketer’s Guide to Mobile Audiences” (2015)

open-click-convert-mobile-email-1

The facts and figures above demonstrate that email marketing performs well and that it is evolving with the mobile customer.

4 ways to improve your mobile email marketing performance:

  1. Mobile Responsive –  Make sure your email adjusts to the appropriate screen size of each and every mobile device. Make your calls to action are large enough for readers to see.
  2. Sharing – Enable social sharing in all campaigns and make sure your integrated across channels.
  3. Segmentation – Avoid the batch and blast approach. Segmenting your email list so that content gets delivered to the right audience at the right time. Segmented email campaigns often generate higher click through rates compared to other types of campaigns.
  4. Personalization – Personalized email is less likely to end up in the spam folder. Here are a few ideas:
    • Personalize the subject line with the recipient’s name or topic of interest
    • Use a reader’s first name and use a call-to-action based on prior behavior
    • Make your landing pages align to the messages being delivered

By Rick Vargas

 

US Government | Crime and the Connection to Location Based Tracking Technology

A brief history of the events that would ultimately enable marketers and technologists the ability to create and deploy location based tracking and marketing programs.

It started with Geo Coding

In the 1960 Census of Population and Housing, questionnaires were mailed to respondents and picked up from each household by enumerators. This demanded geocoding capability and the development of an address coding guide (ACG). The Data Access and Use Labs created to accomplish this were responsible for creating today’s location based management industry.The first geocoding efforts permitted only street addresses to be digitized. Geocoding is vitally important for crime mapping since it is the most commonly used way of getting crime or crime-related data into a GIS. Crime records almost always have street addresses or other locational attributes, and this information enables the link between the database and the map.

How do applications calculate distance between two points? They read the x-y coordinates representing their locations on a map.

For more information on the connection between fighting crime and location based tracking technology, I highly recommend reading  “Mapping Crime. Principle and Practice” by  the National Criminal Justice Reference Service.