AI Marketing Requires a Different Mindset. AI is already proving to be more of a friend than a foe to B2B marketers. To get the desired results, though, not only do marketers have to properly nurture AI technologies, we also have to embrace their potential—even when there’s the possibility that AI will eventually render our current jobs obsolete.
Using cognitive computing to help save lives
IBM Watson for Oncology is able to assist oncologists when making decisions on how to treat their patients. Doctors do not have to rely solely on reading medical journals or finding treatments. By using cognitive computing, doctors can start with an understanding of the patient by extracting information from medical records.
Examples of how artificial intelligence is changing marketing.
#GrowthHacking: The 12 Steps to Social Media Success #SocialMedia #smm #DigitalMarketing #ContentMarketing #InboundMarketing pic.twitter.com/8LEqbrsQ05 February 18, 2017
Chief marketing technologist | IBM THINK Marketing.
By Kevin J. Ryan is a staff writer for Inc. He has Kevin J. Ryan is a staff writer for Inc. He has written for ESPN The Magazine and the
Online advertising is changing with the change in user behaviour and the technology and so we witness so many ways the ads reach us. This change is obvious and advertisers
Artificial intelligence and marketing transformation. Source: Marketing and Artificial Intelligence
The first book that we are featuring on our blog this year is “Social Selling: Techniques to Influence Buyers and Changemakers” by Tim Hughes and Matt Reynolds Source: #NimbleReads: Social