Artificial Intelligence Potentials in B2B Marketing – D&B

AI Marketing Requires a Different Mindset. AI is already proving to be more of a friend than a foe to B2B marketers. To get the desired results, though, not only do marketers have to properly nurture AI technologies, we also have to embrace their potential—even when there’s the possibility that AI will eventually render our current jobs obsolete.

Amplifying human cognition with cognitive computing

Using cognitive computing to help save lives
IBM Watson for Oncology is able to assist oncologists when making decisions on how to treat their patients. Doctors do not have to rely solely on reading medical journals or finding treatments. By using cognitive computing, doctors can start with an understanding of the patient by extracting information from medical records.