NEVER FORGET SOMEONE’S NAME AGAIN WITH THIS MEMORY TRICK

Fast Company LogoEVER MEET SOMEONE AT A SOCIAL EVENT AND IMMEDIATELY FORGET THEIR NAME? TRY THIS TECHNIQUE FOR UNDERSTANDING AND USING MEMORY’S NATURE TO YOUR ADVANTAGE.

Sometimes one of the important aspects to career success can be something intangible like how likeable you are.

That vague feeling of goodwill is often determined by how genuine you seem when interacting with others. One of the first steps to showing someone you sincerely care about what they’re saying is remembering what they say—especially their name.

According to a Dale Carnegie training course I took last year, the sweetest sound to anyone’s ear—no matter what language it’s in—is their name. Without nailing down this first step, it can be difficult to move forward in building a genuine professional or personal relationship. Unfortunately, this can be a difficult task since someone else’s name often doesn’t mean anything to us (it’s just another word) so it’s difficult for our brains to remember it.

THE SOLUTION TO OUR FORGETFULNESS?

According to the course, our memory works best when we remember scenes and images. Our minds are “associate machines” so in order for you to remember something—like a name—you need to form your own association to it.

This is called the memory-linking technique.

It works like this: When you meet someone, pay close attention to what they’re saying so that you can use the details to associate them to your images. Associating a name with a personality trait, an occupation, a visual cue, or where someone’s from is an effective tactic.

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Rick Vargas

Rick Vargas is a strategic and innovative marketing professional, who has a successful track record of leading teams and projects through periods of change and transformation. Rick is a metrics oriented marketer and a thought leader that brings ideas to reality. Rick's background and domain areas of expertise are in web, social, mobile, digital, direct, and database marketing. He's worked with different types of organizations, across all sectors, from small start-ups, to large multi-national corporations. "What motivates me most is the role I play and the impact I have on the success of those around me. I love what I do from social to direct." - Rick Vargas