Marketo CMO Sanjay Dholakia puts the current — and future — state of marketing into perspective.
The scene: A smoke-filled room clamors with anger, frustration and optimism as men in earth-tone suits and skinny wool ties debate — from art to copy to product placement — the best ways to sell dishwasher fluid. At long last, they agree, clink their glasses of brandy and set a plan in motion for six months down the road.
That’s marketing in a nutshell, right? A closed-door, one-size-fits-all operation that moves at the speed of molasses.
Well, let’s just say that picture is a little outdated. And not just because of the outfits.
Today, technology plays a massive role in marketing strategy and execution: Automation has turned guesswork into a precise science and months of planning into nanoseconds. Companies like Marketo are leading the way in marketing automation technology, pushing boundaries and helping CMOs everywhere embrace the future.
Of course, this is pretty complex stuff. So we had a chat with Marketo CMO, Sanjay Dholakia, to put the current state of marketing — and the future — into perspective.