How YouTube Extends the Reach and Engagement of Your Video Advertising – Think with Google

A recent study suggests 18% of the total population has never signed up for cable. By 2025—just a decade from now—Forrester predicts half of U.S. viewers under 32 will not subscribe to a pay TV service.

Source: How YouTube Extends the Reach and Engagement of Your Video Advertising – Think with Google

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Rick Vargas

Rick Vargas is a strategic and innovative marketing professional, who has a successful track record of leading teams and projects through periods of change and transformation. Rick is a metrics oriented marketer and a thought leader that brings ideas to reality. Rick's background and domain areas of expertise are in web, social, mobile, digital, direct, and database marketing. He's worked with different types of organizations, across all sectors, from small start-ups, to large multi-national corporations. "What motivates me most is the role I play and the impact I have on the success of those around me. I love what I do from social to direct." - Rick Vargas

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