US Government | Crime and the Connection to Location Based Tracking Technology

A brief history of the events that would ultimately enable marketers and technologists the ability to create and deploy location based tracking and marketing programs.

It started with Geo Coding

In the 1960 Census of Population and Housing, questionnaires were mailed to respondents and picked up from each household by enumerators. This demanded geocoding capability and the development of an address coding guide (ACG). The Data Access and Use Labs created to accomplish this were responsible for creating today’s location based management industry.The first geocoding efforts permitted only street addresses to be digitized. Geocoding is vitally important for crime mapping since it is the most commonly used way of getting crime or crime-related data into a GIS. Crime records almost always have street addresses or other locational attributes, and this information enables the link between the database and the map.

How do applications calculate distance between two points? They read the x-y coordinates representing their locations on a map.

For more information on the connection between fighting crime and location based tracking technology, I highly recommend reading  “Mapping Crime. Principle and Practice” by  the National Criminal Justice Reference Service.

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Rick Vargas

Rick Vargas is a strategic and innovative marketing professional, who has a successful track record of leading teams and projects through periods of change and transformation. Rick is a metrics oriented marketer and a thought leader that brings ideas to reality. Rick's background and domain areas of expertise are in web, social, mobile, digital, direct, and database marketing. He's worked with different types of organizations, across all sectors, from small start-ups, to large multi-national corporations. "What motivates me most is the role I play and the impact I have on the success of those around me. I love what I do from social to direct." - Rick Vargas

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