There are three areas where people must be aligned for their organization’s success and survival in an increasingly competitive world:
Communication is paramount and the manner in which companies manage their internal communications will eventually carry over to how they communicate with their clients.
Your customer’s experience is influenced by how well your organization collaborates and how quickly teams mobilize around the priority shifts and changing demands of your clients.
Take a setp in the right direction and create an annual internal social/PR campaign about your customers, the market and sales initiatives. Set and communicate the goals and milestones reached over the course of the year. Constantly ask for feedback and ideas and recognize anyone that shares. Communicate successes, gaps or areas that need improvement. Run, wash, repeat.
Transparency is paramount! Collaborators always win.