The (Possible) Tax Advantages of Bartering with Information
As you swipe your loyalty card at the grocery store, the register automatically discounts certain items in your basket as they pass by the scanner. But is it really a discount? Of course the store advertises that you will receive discounts by signing up for and using a loyalty card. But is it really because you’re loyal? Do you get bigger discounts the more often you shop? Not likely. Perhaps the loyalty card is encouraging loyalty, but heck, you can obtain one from any major grocer. Therefore, it seems there’s something more going on here than just a loyalty-based discount.
In reality, “loyalty-based discount” is code for “free food in exchange information about you and your purchase.” More than your loyalty, grocers and other and merchants with similar programs are after your data.
The Information Economy Matures
Over three decades ago…
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