Generation X – Alive and kicking

Squeezed between baby boomers and millennials, smaller in number – Generation X has surprisingly and silently been changing the world for over a decade now.

X GenerationBefore coming of age this generation had been mislabeled as the “Slacker Generation” – underachievers and doomed to be lost. If there’s one word or label that Generation X has lived up to it is “misunderstood.”





Who is Generation X?

  • Gen-Xers were born between 1965 and 1983
  • They were raised during the dark days in a post-Vietnam America.
  • They experienced high crime rates, urban decay, a country in decline, recession and inflation.
  • They became of age in a period of transformation, seeing America’s return to greatness.
  • They were of voting age by the end of the Cold War.
  • They witnessed the fall of the former Soviet Union,symbolized by the dismantling of the Berlin Wall
  • They have worked through two recessions.
  • They have served voluntarily in our military through two wars.

Gen-Xers launched companies like Google, Amazon and Dell Computers in the late 90’s. By the late 90’s they were called the”Start-up Generation.”

Sergey Brinimages-1Jeff Bezos




Today, Bloomberg refers to Generation X as the “Entrepreneurial Generation”

Findings from a recent EY study named “Younger managers rise in the ranks / EY study on generational shifts in the US workplace” revealed the following:

  • 80% of respondents selected Gen X as the generation best equipped to manage in current economic conditions, followed closely by boomers (76%) and Gen Y (27%).
  • Gen X also outpaced boomers and Gen Y at 65% vs. 27% for boomers and 51% for Gen Y as the generation perceived as best equipped to manage in 2020.
  • A majority (56%) of respondents felt that members of Gen X displayed each of the survey’s positive characteristics.
  • The only negative Gen X attribute identified by more than half (51%) of respondents was “entitled and concerned primarily about individual promotion.” This was also a characteristic of members of Gen Y (68%) and, to a lesser extent, boomers (32%).

Gen-Xers today are best described as being eclectic, disenfranchised with corporatism, suspicious of government, hungry for change, and entrepreneurially motivated.


For more information on Generation X go to:





Generation X: America’s neglected ‘middle child’



Generation X


Some video clips follow:

“GenXers are doing the quiet work of keeping America from sucking.” Jeff Gordinier pleads his case on YouTube

Gen X





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Rick Vargas

Rick Vargas is a strategic and innovative marketing professional, who has a successful track record of leading teams and projects through periods of change and transformation. Rick is a metrics oriented marketer and a thought leader that brings ideas to reality. Rick's background and domain areas of expertise are in web, social, mobile, digital, direct, and database marketing. He's worked with different types of organizations, across all sectors, from small start-ups, to large multi-national corporations. "What motivates me most is the role I play and the impact I have on the success of those around me. I love what I do from social to direct." - Rick Vargas

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