CMO.com: Personalization, Demystified: How To Be ‘Spot On,’ Not ‘Creepy’.
ARTICLE HIGHLIGHTS:
- Why is it that the notion of personalization still eludes even savvy marketers and brands?
- Personalization is outreach and digital alignment tied to recent interactions.
- Cull more data, refine, personalize even more, then rinse and repeat.
Advertisements
