CMO.com: Personalization, Demystified: How To Be ‘Spot On,’ Not ‘Creepy’.
ARTICLE HIGHLIGHTS:
- Why is it that the notion of personalization still eludes even savvy marketers and brands?
- Personalization is outreach and digital alignment tied to recent interactions.
- Cull more data, refine, personalize even more, then rinse and repeat.
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Rick Vargas
Rick Vargas is a strategic and innovative marketing professional, who has a successful track record of leading teams and projects through periods of change and transformation. Rick is a metrics oriented marketer and a thought leader that brings ideas to reality.
Rick's background and domain areas of expertise are in web, social, mobile, digital, direct, and database marketing. He's worked with different types of organizations, across all sectors, from small start-ups, to large multi-national corporations.
"What motivates me most is the role I play and the impact I have on the success of those around me. I love what I do from social to direct." - Rick Vargas
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