Personalization, Demystified: How To Be ‘Spot On,’ Not ‘Creepy’

CMO.com: Personalization, Demystified: How To Be ‘Spot On,’ Not ‘Creepy’.

ARTICLE HIGHLIGHTS:

  • Why is it that the notion of personalization still eludes even savvy marketers and brands?
  • Personalization is outreach and digital alignment tied to recent interactions.
  • Cull more data, refine, personalize even more, then rinse and repeat.
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