Interesting examination of the relationship between timing and sharing.
The ‘Science of Sharing? report, by Unruly, examines the timing of campaigns, the use of celebrities and branding, and what emotional triggers work best with viewers.
The report looks at the shares for adverts during Super Bowl XLVIII and compared them to the figures for last year’s game.
Describing shares as ?the global currency of social video and a measure of deep engagement?, the report also suggests the need for a ?strong distribution strategy? to capitalise on the sharing of content.