The ‘Science of Sharing’ – successful video campaigns

Interesting examination of the relationship between timing and sharing.

Super Bowl advert shares A new report has revealed that sharing is crucial for the success of video advertising campaigns.

The ‘Science of Sharing? report, by Unruly, examines the timing of campaigns, the use of celebrities and branding, and what emotional triggers work best with viewers.

The report looks at the shares for adverts during Super Bowl XLVIII and compared them to the figures for last year’s game.

Describing shares as ?the global currency of social video and a measure of deep engagement?, the report also suggests the need for a ?strong distribution strategy? to capitalise on the sharing of content.

Find out more about the report here, or download it here and tell us what kinds of campaigns you like to share.

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