When to Rebalance Marketing

With the demand and expectations that businesses have of marketing on the rise, marketers may find their efforts out of balance with business goals. Now more than ever, marketers must be on alert and be aware of the three operating scenarios, ubiquitous in marketing, to prevent falling out of balance.

3 Operating Scenarios in Marketing:

Balanced Marketing – Marketing is balanced when people and teams are focused at every stage of the marketing closed loop process.

Tactical & Reactive – In a tactical and reactive marketing organization people a lot of work is being done without much planning and very little thought put into deliverables.

Analytical and Strategic – Over analysis leads to marketing paralysis – A lot of talking and planning without any action.

If your team is ideating, planning, building, running, observing, analyzing, reporting and repeating their programs and campaigns – marketing is balanced.

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Published by

Rick Vargas

Rick Vargas is a strategic and innovative marketing professional, who has a successful track record of leading teams and projects through periods of change and transformation. Rick is a metrics oriented marketer and a thought leader that brings ideas to reality. Rick's background and domain areas of expertise are in web, social, mobile, digital, direct, and database marketing. He's worked with different types of organizations, across all sectors, from small start-ups, to large multi-national corporations. "What motivates me most is the role I play and the impact I have on the success of those around me. I love what I do from social to direct." - Rick Vargas

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