I’ve been a football fan since the Colts were in Baltimore and the Raiders played in LA. So this time of year, thoughts of the NFL playoffs are always blitzing away in the back of my mind.
I’ve recently started a new position, as Senior Director of Social Media Marketing for Informatica. And as I work to craft an optimal social media strategy for my new company, I can’t help but ponder how many parallels there are between getting this done and coaching a football team. So I thought I’d share these for you, for education and hopefully amusement. In “Winning the Social Media Super Bowl”, I compare Social Media marketing to running an offense and Social Customer Service to coordinating a defense. I hope you enjoy it!
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