Winning the Social Media Super Bowl


I’ve been a football fan since the Colts were in Baltimore and the Raiders played in LA. So this time of year, thoughts of the NFL playoffs are always blitzing away in the back of my mind.

Bronco's Manning receives football vs. Seahawks

I’ve recently started a new position, as Senior Director of Social Media Marketing for Informatica. And as I work to craft an optimal social media strategy for my new company, I can’t help but ponder how many parallels there are between getting this done and coaching a football team. So I thought I’d share these for you, for education and hopefully amusement. In “Winning the Social Media Super Bowl”, I compare Social Media marketing to running an offense and Social Customer Service to coordinating a defense. I hope you enjoy it!

View original post


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s